Mission

  • We help couples figure out money.

    We seek to empower young couples who are engaged, married or living together to speak frankly about money and make actionable financial plans together.

    Launched in 2015 as a community for “seriously partnered” couples in their 20s and 30s, SageCouple offers no-nonsense resources about how to manage money as a duo and still like each other in the process.

    We understand that couples money management is not just about the numbers. It’s also about the people. Two people means two sets of financial histories, habits and values that may be similar or worlds apart.

    We believe that young, committed couples are underserved by existing personal finance education, which typically glosses over the complexities of dual money management. In fact, managing money together is very different from doing it on your own. It requires joint goal setting, compromise and honest talks.

    But these don’t come easy when life gets busy. Or when money feels like a tough or taboo topic.

    We’re here to help!

  • Lana Axelrod

    Lana Axelrod

    CEO & Founder

    Lana Axelrod is on a mission to get couples talking productively about money. She founded SageCouple in 2015 to help young couples communicate about money and make a plan for their future. Lana has an MBA from Harvard Business School and a B.S. in Finance and Accounting from New York University's Stern School of Business. Her career began on Wall Street with jobs in investment banking, private equity and corporate finance. She then transitioned to American Express to manage two of the company's leading credit cards. Now Lana takes her passion for personal finance to SageCouple.

  • Alan Perlman

    Alan Perlman

    Marketing & Strategy Adviser

    When he's not running UAVCoach.com, the drone community's leading online training site, Alan advises on SageCouple's marketing and business strategy. Alan is passionate about smart personal finance and helping young couples set themselves up for financial success. Alan is a graduate of Washington University in St. Louis. He started his career by traveling to over 60 countries as a cost of living surveyor for AIRINC. He became an inbound marketing expert during his time at HubSpot, which led him to found his own marketing agency, Extreme Inbound. He also happens to be Lana's husband. Giddy up!